Maren Ellison — Product & experience
Maren designs the one-column ledger and seasonal plan structure. Former museum educator; focused on readable type and defaults that respect your time.
Leadership
Founders who chose calm over gamification
Maren Ellison and Theo Brandt built Expelalive after hearing the same story: people wanted digital habit tools without streak anxiety.
Our story—click each milestone
2019 — Studio opens
2021 — Ledger prototype
2023 — Programs go live
2026 — Nationwide reach
Meet the team
Theo Brandt — Systems & privacy
Theo builds data flows, exports, and consent tools. Library sciences background; believes privacy is part of trustworthy wellness software.
Public pledge
- No streak shaming or fear-based notifications
- Plain-language policies updated on this site
- One-click export of your ledger data
Partner with us
We work with coaches, libraries, and small teams who value steady accountability.
Get in touch